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Eicher, in partnership With Polaris Industries, the US maker of all-terrain vehicles, is building a vehicle with a 600cc diesel engine. It will be targeted at small traders and marginal farmers who can carry their produce, as well as use it for travelling with the family. Commercial production is expected to start as early as May. With Polaris' expertise in making off-road vehicles, the automobile is capable of traversing even places where there are no roads
The product is currently under homologation and is expected to come in two versions — a double-cabin micro pickup and a multi-purpose van.The vehicle is built on a tubular platform — a common architecture that can easily be modified for making multiple products — and not the more common ladder-on-frame construction where the body is welded on the chassis.
The strategy is to make the vehicle extremely affordable — both to purchase and run. Higher amounts of composite materials will make it lighter and therefore more fuel-efficient. The developers are expecting it to return 25 km to a litre.The JV will be sourcing the 600cc engine from three-wheeler engine specialist Greaves Cotton. The vehicle is expected to do the validation build next month, before actual production begins at a new facility in Jaipur.
There is also a plan to export.
Target customers are bakers or small distributors in cities and small marginal farmers in the hinterlands, who during the day can use the vehicle to ferry goods or produce and take the family out in the evenings or on weekends.
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